How Digital Marketing Companies in India Are Helping Businesses Stay Relevant Online
The advent of the web has exposed novel vistas for conducting business. As per a survey, India could have around 500 million internet users by 2017. This creates a fascinating opportunity for businesses to sell their products to a growing population of internet users.
The internet has taken along with it newer ways of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures and other marketing collateral, do not work on the web.
Inbound or online marketing, is making money online or in the digital sphere. It takes into consideration things like page rankings browsing engine searches, advertising on search engines, banner ads on other websites, marketing on social media, etc. These marketing campaigns are highly focused and target exactly the audience that a particular business really wants to serve ads to.
The need to market products and services on the internet has given rise to a new industry – the web marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They often employ a specialist team of domain experts in search engine optimization (SEO), search engine marketing (SEM), social media (SMM) and social media optimization (SMO).
A recently available survey noted that 34% of the companies surveyed had a built-in digital marketing strategy and 16% companies said that they use internet marketing on / off. A staggering 50% of the respondents said they do not have a defined strategy for internet marketing. These numbers suggest that there are still businesses which have not been exposed to the awesome capabilities and powers of internet-based marketing.
It really is imperative for Indian businesses, specifically, in this age to realize the importance of having an integrated online marketing strategy if they wish to survive in a highly frenzied and competitive market. Minus the help of Digital Marketing Services, they fall short of creating a strategy and face the dangers of seeing themselves become directionless. They’ll never know their online market share, their market share will be gained by existing and start-up competitors and they will never have a powerful online proposition.
A Digital Marketing Company in India can help businesses harness the energy of a robust web-based marketing strategy. The use of novel platforms like the social media could be a game changer as more and more people are using them to engage with brands. conversion rate optimization stats is an excellent place to gain followers, build relationships them and serve them relevant and helpful content. After they become loyal brand followers, targeted ads are served to them to convert them into customers.
Online marketing may be the present and the near future. Businesses staying away do so at their own risk. It’s worthwhile to climb on to the digital bandwagon while the time is right.